Case Study One
Building a Multi-State Enrollment Marketing System
Summary
Overview
Led the development and execution of a comprehensive marketing and communications strategy across a multi-state education network to drive enrollment and build a scalable growth system.
Growth Highlights
- 72 percent increase in brand awareness
- Network-wide enrollment marketing across 17 plus schools
- Thousands of families reached across multiple states
Approach
Messaging Frameworks
Developed unified messaging frameworks across all schools
Integrated Campaigns
Launched integrated campaigns across digital, social, email, and web
Marketing Strategy Alignment
Aligned marketing strategy with enrollment operations
Cross Collaborations
Partnered across teams and vendors to execute in multiple markets
Results
Content Management System
Developed and implemented a fully integrated enrollment CRM system across 17 schools in partnership with vendor
Increased Enrollment Leads
Increased qualified lead flow across regions by 62%
Multidepartmental Alignment
Strengthened alignment between marketing and enrollment teams